Netflix could use AI to clamp down on people sharing their account with friends and family

Netflix has millions of users around the world, but how many of these are actually paying customers? Many of us either know (or are) people who share their Netflix account with friends and family, or leech off the one person they know that's willing to pay for a subscription. But Netflix free rides could be coming to an end. At CES, UK-based firm Synamedia revealed artificial intelligence software that could be used by Netflix and other companies to detect and block the sharing of account credentials. The system uses machine learning to determine a user's typical patterns of account activity,… [Continue Reading]

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