5 questions to answer before building a community

I've talked to a number of business leaders recently about building communities for their company or product. While everybody recognizes the benefits of having a vibrant and active community, many are unsure about what it means and how to build it. Not knowing these details can mean wasting time and money on things that will not give you the results you want.

While interviewing for community management roles, I started asking for these details to determine whether company leaders understand why they want a community and what they want it to do for them.

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