Apple’s new model: Please subscribe



Over the past year or so, Apple’s spent a lot of time talking up its Services division—which includes not only Apple Music, but also the likes of iCloud, the iTunes Store, and Apple Pay—and for good reason. Analysts have been paying a lot of attention to Apple’s Services, not least of all because it’s shown solid growth, even at times when other segments of Apple’s financial results have been more lackluster. So you can bet that Apple’s not about to walk away from the services business anytime soon. In fact, if recent reports are any indication, the company is devoting even more effort to the segment, with at least two brand new services in development and the shifting of two of its biggest storefronts to a more subscription-focused angle. To read this article in full, please click here

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