Paying do-gooders makes them less persuasive

People who receive a financial incentive to raise money for a charity they care about are actually less effective in soliciting donations, even when potential donors have no idea that incentives were involved, according to new findings published in Psychological Science, a journal of the Association for Psychological Science. The research suggests that incentives may have this effect because they result in the fundraisers coming off as less sincere to the people they're trying to persuade.

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